The renowned SOFTSWISS Game Aggregator has forged a new partnership with game brand Ready Play, further advancing its global reach in the iGaming industry. The direct partnership aims to enrich the platform’s game collections with Ready Play’s unique range of enthralling slot games.
Ready Play, thanks to its 20 years of experience in the field and Alderney Gaming Control Commission certification, introduces exciting opportunities for existing clients of SOFTSWISS Game Aggregator. The partnership allows for an unprecedented gaming experience for players and a more comprehensive service for client brands.
Ready Play differentiates itself with unique game features such as ‘Reel Bingo’ and ‘Snakes & Ladders’. These innovations, based on solid statistical data and analysis, enhances player enjoyment and offer an additional level of fun. The commitment to relying on research to improve user experiences forms a robust foundation for this partnership.
During the development phase, Ready Play incorporates feedback from real-world players through game testing. Gathering on-the-ground reactions allows the creation of an authentically unique gaming environment and the refinement of its offerings. This customer-centric approach resonates with the SOFTSWISS Game Aggregator’s own dedication to tailoring its offerings based on client feedback.
Gregory Penkov, SOFTSWISS Game Aggregator’s Head of Sales, commented, “Our position as a leader in the iGaming industry is due to the diversity and sturdiness of our collections. Working with brands like Ready Play allows us to uphold our stand. It’s exciting to invite their singularly captivating games into our hub and await player feedback.”
Ready Play’s Commercial Officer, Grant Benson, added enthusiastically, “We are pleased to extend the accessibility of our stellar games via a wide-reaching content hub. Our main goal is to cater to the most discerning players, and our affiliation with SOFTSWISS Game Aggregator supports our mission. The integration enriches our brand’s potential and also paves the way for new business ventures.”
This new partnership follows the recent cross-product union between the SOFTSWISS Game Aggregator and the SOFTSWISS Jackpot Aggregator. This coupling was formulated to support the launch of projects with sports betting – a feature highly used by the platform’s client base.
