Leading esports solutions supplier, DATA.BET, voiced its success during the ICE London 2024, where it unveiled its novel product additions and updates, and highlighted the sponsorship of the F1-themed sim-racing ICE Esports Arena.
The arena transformed into an engaging hub for almost 1,500 esports admirers and industry authorities to mingle and compete in varied activities, according to DATA.BET. Everyday visitor engagement in the exhibition was boosted as they had the chance to test their racing skills and engage in exhilarating contests like Pit Stop, VR and Sim-racing and Head-to-Head Pro. Over the course of three days, a total of 47 participants made it to the finale of the daily contest, Beat The Pro, where they competed against professional sim-racers. All those reaching the challenge finals were awarded branded presents, with the top three winners receiving drones as the main prize.
DATA.BET’s trading team effectively utilized live content generated from the tournament to formulate odds lines, offering attendees a distinctive chance to witness the e-sports betting development process.
The data supplier for esports emerged as the headliner of the Esports Betting Conference within ICE VOX. In collaboration with other industry specialists, Alex Kozachenko, the Chief Product Officer at DATA.BET, dissected the importance of delivering reliable data and imparted invaluable insights during a panel discussion named, “Stepping Out of Data Beta”.
“We are thrilled to provide ICE attendees with a memorable experience by partnering with the exhibition organizers,” Kozachenko mentioned. “Participation in major iGaming events such as ICE is crucial to reimagining the esports landscape and asserting DATA.BET’s dedication to unlocking the full potential of esports for operators and software providers.
“We’re not merely tracking industry patterns but are also actively driving the transformation and enhancement of esports for the wider public.”
